Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Flight Booking & Airlines’ sites in the US and Europe. Each of the 10 Flight Booking & Airlines sites have been manually rated across 245 different UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
Deep dive into the performance and page designs of the 10 case studies.
Overall UX Performance
245 Guidelines
Desktop Web
122 Guidelines
Mobile Web
123 Guidelines
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Flight Booking & Airlines sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 319 case studies.
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