An Independent Web UX Research Institute
Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.
We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.
The results of our 71,000+ hours of UX research are available to you in the six different formats below:
Free Research Content
UX Articles
412 free articles covering 5% of Baymard’s large-scale UX research findings.
Read the ArticlesUX Benchmarks
Case studies of 93 top-grossing e-commerce sites. Ranked using 119,000+ UX performance scores.
Examine the BenchmarkPage Designs
18,000+ annotated design examples, for systematic design inspiration on page types.
Explore Page DesignsPaid Products & Services
Premium Research
Get full access to Baymard’s 71,000+ hours of research and empower your UX decisions.
Learn more about PremiumUX Auditing
Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.
Learn moreUX Training
Remote UX training & workshop, privately held for your team and customized to your industry.
Learn moreHow We Work
This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 20,000+ hours of new UX research.
Our Core Team
Founder, DK
Founder, DK
Research Lead, US
Researcher, IE
Researcher, US
Researcher, US
Researcher, US
Audit Lead, DK
Sr. Auditor, UK
Sr. Auditor, DK
Sr. Auditor, US
Auditor, US
Auditor, US
Auditor, US
Auditor, SA
Auditor, IE
Auditor, UK
Auditor, IE
Auditor, DE
Benchmarker, ES
Benchmarker, LT
Benchmarker, UA
Benchmarker, UK
Benchmarker, UK
Benchmarker, PL
Designer, UK
Developer, NL
Want To Join Baymard?
We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.
Check our openingsWhat Our Clients Say
Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.
Contact Us
Email:
info@baymard.com
Phone US:
+1 (315) 216-7151
Phone EU:
+45 3696 9567
Postal Address:
Kastanie Alle 41,
3520 Farum,
Denmark
VAT no:
DK38748890
© 2025 Baymard Institute US: +1 (315) 216-7151 EU: +45 3696 9567 info@baymard.com