External Article: 7 Guidelines For Better Navigation And Categories
To see our 8 prior Smashing Magazine articles, check out Christian’s author page.
In today’s article, we’ll go over 7 guidelines from the Homepage & Category Usability research report.
The article is published as a guest post at Smashing Magazine and explores some of the low-hanging fruit when it comes to improving the category navigation on an e-commerce site:
An E-Commerce Study: Guidelines For Better Navigation And Categories
User experience research, delivered twice a month
Join 25,000+ readers and get Baymard’s research articles by RSS feed or
Topics include user experience, web design, and e-commerce
Articles are always delivered ad-free and in their full length
1-click unsubscribe at any time
More E-Commerce Research
Free Research Content:
- Popular Articles · a listing of our most popular research-based articles on e-commerce UX
- UX Benchmark · benchmark with case studies of 93 major e-commerce sites ranked by e-commerce UX performance
- Page Designs · navigate 8,400+ manually annotated full-page screenshots categorized by page type
Products & Services:
- Baymard Premium · full access to all 582 research-based design guidelines, UX case studies, page designs, and review tool ($720-$3,000 / year, based on plan)
- UX Audit · get an in-depth analysis of your site’s UX, conducted by a Baymard researcher ($1,900-$9,700 based on scope)
Comments
© 2021 Baymard Institute US: +1 (315) 216-7151 EU: +45 3696 9567 info@baymard.com
Benny NievesJuly 22, 2015
Any thoughts on the new hidden main nav designs we see popping up more and more? Sites like Amazon and Jet.com are employing them these days.
some nameDecember 11, 2017
link doesn’t work
Christian, Baymard InstituteDecember 12, 2017
thanks for the heads up. smashing magazine changed their links apparently. i’ve updated the url